Job Details

Overview

The Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. The ideal candidate will have a strategic mindset, strong analytical skills, technical expertise, and a passion for performance-driven marketing.

This position requires hands-on experience with ad management platforms (Meta Business Manager, Google Ads, programmatic DSPs) and a data-driven approach to campaign execution, optimization, and automation. Success in this role requires leveraging a holistic view of performance, utilizing insights from website behavior data, offline conversion files, and other sources to go beyond standard media KPIs. You will not only build and manage campaigns but will also be responsible for analyzing results, identifying trends, and issuing the optimization directives required to meet and exceed client KPIs. The specialist will also ensure compliance with data privacy regulations and work closely with cross-functional teams to maximize campaign effectiveness.

Key Responsibilities

• In-Flight Campaign Management & Optimization (30%).

  Act as the primary owner of in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment on a daily basis.

• Track key campaign metrics such as CTR, conversion rates, and ROI across different geo-segments.
• Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI.
• Execute tactical, in-platform optimizations, including reallocating budget and adjusting bidding strategies (manual, AI-driven, or automated bidding), swapping creative, and audience refinement to improve campaign efficiency.
• Implement cost-per-acquisition (CPA) modeling to enhance budget forecasting and cost control.

• Campaign Configuration & Technical Execution (20%).

  Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV).

• Configure all technical aspects of the campaign, including audience mapping, creative rotations, dynamic content rules, and tracking tags.
• Leverage dynamic assets (e.g., carousels, videos, banners) and brand-specific local entities to ensure ads are localized, relevant and effective.
• Test and validate that each local entity is assigned the correct creative and messaging.

• A/B Testing & Continuous Improvement (15%).

  Establish rigorous test-and-learn frameworks to iteratively improve campaign performance.

• Conduct A/B and multivariate testing (MVT) on creative elements, offers, and messaging.
• Scale successful variations across larger audience segments and apply learnings across other client accounts and campaigns.

• Data Integration & Targeting Setup (10%).

  Manage 1st and 3rd party data integrations to enable accurate audience targeting.

• Ensure compliance with GDPR, CCPA, and other data privacy regulations while integrating external data sources.
• Implement custom audience segmentation and other audience modeling to refine targeting strategies.
• Leverage the granular segmentation capabilities of the system to automate and localize campaign content for specific locations.

• Campaign Execution & Deployment (10%).

  Use the automated platform to launch campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV).

• Monitor ad rendering and delivery in different locations to ensure consistency and accuracy.

• Cross-Functional Collaboration (5%).

  Serve as the subject matter expert on digital media buying, consulting with internal teams on advanced tactics and channel-specific best practices.

• Work with creative teams to ensure that assets are properly formatted and integrated.
• Align with agencies and brand stakeholders to ensure campaigns meet marketing objectives.

• Industry & Platform Trend Analysis (5%).

  Stay updated on emerging trends in geo-targeting, dynamic ads, and campaign automation. Implement new platform features from Meta, Google Ads, or other ad management tools.

• Stay updated on emerging trends in ad tech and campaign automation, implementing new tactics and strategies to keep our clients ahead of the curve.

• Reporting & Stakeholder Communication (5%).

  Track and analyze key campaign metrics, weaving performance data into a clear narrative that demonstrates value and provides actionable insights.

• Communicate campaign performance, key learnings, and strategic recommendations to internal stakeholders, including the Client Strategist and Account Manager.
• Collaborate with the analytics team to ensure reporting is accurate and aligned with the client's strategic "Success Plan".

Qualifications

• Bachelors Degree (Preferred) in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, Computer Science (with a focus on digital marketing and automation)
• Associate Degree or Equivalent Experience in digital marketing or campaign management may be acceptable if supplemented by relevant certifications.

Certifications, Licenses & Experience

• Digital Advertising & Campaign Management Certifications
  
  • Meta (Facebook) Blueprint Certifications
  • Meta Certified Media Buying Professional
  • Meta Certified Digital Marketing Associate
  • Google Ads Certifications (including Google Ads Search, Display, and Marketing Platform)
  
  
• Marketing Automation & Geo-Targeting Certifications
  • Certified Digital Marketing Professional (CDMP) - DMI
  • Adobe Advertising Cloud Certification
  
  

• Experience:
  
  • 3-5 years in paid search, digital marketing, paid media, or advertising campaign management
  • Hands-on experience managing paid search campaigns in Google Ads and at least one programmatic DSP (e.g., The Trade Desk, DV360)
  • Digital marketing experience for or with a financial institution (bank or credit union)
  • Ability to analyze performance and implement optimizations to meet KPIs
  • Experience with localized and geo-targeted campaign execution is a benefit
  • Background in automated digital marketing systems; Print/TV advertising experience is a plus
  
  

Knowledge, Skills & Abilities

• Technical: Proficiency with campaign and trafficking tools, understanding of dynamic ad generation and automation, and data-driven systems.
• Analytical: Ability to analyze performance metrics and implement optimization strategies.
• Detail Oriented: Manage intricate details across segments.
• Soft Skills: Organizational, time-management, and the ability to communicate technical insights to technical and non-technical stakeholders. Proactive, results-oriented, with ownership of campaign performance and client success.

Additional Information

• Base Salary: $75,000-$105,000
• Applications will be accepted through February 19, 2026; posting will be closed after that date.
• The ultimate compensation offered depends on skill level, cost of living, experience, and responsibilities.
• Vericast offers a comprehensive benefits package including medical, dental, and vision; 401K with company match; PTO; and additional benefits.

EEO / Equal Opportunity

Vericast is an Equal Opportunity employer. Applicants are considered without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, veteran status, or other protected classifications. Reasonable accommodations are available upon request by contacting Talent Acquisition. EEO is the law. For details, visit the U.S. Department of Labor poster site.